The Marketer's Guide to AI
A practical look at AI tools for marketing and creative teams.
Drawing on hands-on experience with marketing teams worldwide, this guide gives you a clear, category by category view of today’s AI tools – and how to put them to work in your own workflow.
Guide Overview
AI has quickly moved from experimentation to necessity in marketing. The challenge is no longer if you should use AI, but how to identify the right tools and integrate them effectively. With hundreds of options on the market, it’s easy to feel overwhelmed or uncertain about where to begin.
This guide provides a clear, practical path forward. It offers a structured overview of AI tools – what they do, how they fit into day-to-day workflows, and tips for adoption that help you maintain creativity, brand consistency, and human judgment.
You will gain:
A practical framework: A clear, category-by-category overview of AI tools available to marketing and creative teams.
Workflow-focused guidance: Explanations of what different types of tools can do and how they fit into day-to-day processes.
Integration tips: Advice on adopting AI effectively while preserving creativity, brand consistency, and human judgment.
A quick-reference chart: Side-by-side details of 50 leading AI tools, including their functions, use cases, and starting costs.
Inside the Guide
The Marketer’s Guide to AI is organized by category to show where AI fits into marketing and creative workflows. Each section explains what the tools do, how they can be used, and tips for integrating them effectively.
The right approach to AI can help you work smarter, deliver faster, and stay on-brand.
Get the free guide and take the first step toward practical AI adoption in marketing.
You'll explore:
- Design & Images – generating visuals, branded templates, and faster editing.
- Data Visualization & Storytelling – turning raw numbers into clear, compelling narratives.
- Content & Automation – drafting copy, managing assets, and streamlining reporting.
- Presentations & Slides – creating on-brand decks with less manual effort.
- Video & Multimedia – producing and repurposing video content at scale.
- 50 AI Tools at a Glance – a comparison chart of leading tools by function, use case, and cost.
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