Only a few years ago, gen-AI in marketing was a curiosity. Something to explore after hours, or experiment with on an ad hoc basis. Fast forward to today, and it’s at the center of how modern marketing teams are evolving the way they work.
Marketing teams are under constant pressure to do more with less: more campaigns, more formats, more personalization – all on tighter budgets and shorter timelines. AI can not only speed up those tasks but reshape what’s possible. It makes it easier to scale up, to keep branding consistent, and to turn raw information into content and insights that move the business forward.
For many organizations, this also means rethinking how they utilize their resources, technology and partnerships. The smartest enterprises are keeping high-value strategy in-house, while consolidating execution with AI-enabled partners who can deliver at scale, faster and more cost-effectively.
But let’s be honest: most marketers don’t need more hype about AI. They need a straightforward, practical manual that shows what tools actually help, where to start, and how to use AI without losing their brand identity and unique voice.
That’s why we created The Marketer’s Guide to AI.
What’s inside the guide
Our guide breaks down AI tools across six areas every marketer cares about:
- Design & Images
- Data Visualization & Storytelling
- Content & Automation
- Presentations & Slides
- Video & Multimedia
Each section explores what AI can do, how the tools fit into workflows, and practical tips for keeping a human touch. We also included a 50-tool comparison chart so you can see, at a glance, which platforms do what and how they’re priced.
AI isn’t optional anymore. Marketers who start experimenting now will build an advantage that late adopters won’t be able to match. At Integreon, we’ve seen this firsthand – deploying AI across our own delivery teams to cut cycle times by as much as 50% and boost productivity in targeted areas by over 80%.
The guide is our way of sharing what we’ve learned so you don’t have to start from scratch.
Download your copy of The Marketer’s Guide to AI and see how you can put AI to work in your marketing today.
The Marketer's Guide to AI
What you will learn:
- A practical framework: A clear, category-by-category overview of AI tools available to marketing and creative teams.
- Workflow-focused guidance: Explanations of what different types of tools can do and how they fit into day-to-day processes.
- Integration tips: Advice on adopting AI effectively while preserving creativity, brand consistency, and human judgment.
- A quick-reference chart: Side-by-side details of 50 leading AI tools, including their functions, use cases, and starting costs.