Webinar: Remaining Creative in an AI-Enabled World

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How do we take advantage of what AI can do without sacrificing what humans do best?

Join us and the Financial Communications Society on Wednesday, September 23, to dig into that question with a panel of experienced financial marketers.

The conversation will cover where AI is genuinely strengthening creative work, where human judgement has to stay at the helm, and how marketing teams are managing the trade-offs between speed, efficiency, quality and creative integrity.

The Panel:

  • Carmen Garcia, Head of Global Creative, BlackRock
  • John Renz, Head of Creative, Prudential Financial
  • Wylie Kain, Head of Brand, American Century Investments

 

Moderator: Andy Lewkowicz, SVP of Strategy & Business Development, Integreon

The panel will have a candid discussion and share perspectives on creativity and AI, including:

  • Is AI making creative work better, or just faster?
  • Where does AI create the most value for marketing and creative teams?
  • How can marketers grow output without leaning too heavily on AI?
  • What does it really take to move from experimentation to enterprise adoption?
  • What skills with creative and marketing teams need to develop as AI takes on a bigger role in their work? 

Remaining Creative in an AI-Enabled World

Date: September 23, 2026

Time: 12:00pm ET

Where: Zoom

This session is free and open to everyone. 

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