Client
A mid-tier management consulting firm formed through the merger of two established consultancies, with pitch teams operating across multiple offices and regions.
Challenge
Following the merger of two consulting firms, the new organization had two competing visual identities, three separate PowerPoint template families, and no agreed brand standard for client-facing materials. The inconsistency was undermining credibility in competitive pitches and generating significant rework across teams.
Solution
Integreon’s creative production team conducted a full audit of existing brand assets and templates across both legacy firms. A new unified visual identity was developed, including a new master template system and a comprehensive brand standards guide covering all client-facing formats.
Rollout workshops were conducted for pitch teams across multiple offices and regions, and over 2,000 documents were updated to the new brand identity.
Results
Integreon delivered a new, unified brand identity, updated legacy materials and supported the firm throughout the transition.
- 20 specialists
- 2,000+ documents rebranded
- 3-month rollout
- Firm-wide template adoption
Full template adoption was achieved across the firm, resulting in a significant reduction in time spent formatting pitch decks and slides.
"The unified brand gave us a single, confident voice in front of clients. It took a persistent drag off our pitch teams and became something leadership could point to in competitive wins."
Takeaway
A unified brand identity and master template system replaced fragmented, competing visual standards across the newly merged firm – eliminating rework, restoring consistency in client-facing materials, and contributing directly to competitive pitch wins.
Are you facing brand fragmentation after a merger or acquisition?
Talk to us to learn how our creative production services can help you unify your brand.
Get in touch
