Client
A leading Middle East consulting firm advising senior Dubai government stakeholders, engaged through its government advisory practice in support of the Dubai 2045 vision.
Challenge
The firm needed to create an immersive workshop to help visualize and bring to life the idea of the Imagination Economy – a forward-looking concept positioning ideas and imagination as primary drivers of economic value within the Dubai 2045 vision. The firm needed to translate a complex, abstract strategic concept into a tangible, participatory experience for a senior government audience.
Approach
Integreon’s creative teams worked closely with the firm to develop a multi-format workshop environment, designing every touchpoint from welcome materials to collaborative exercises.
The immersive experience combined:
- Welcome video sequences, using AI-assisted production
- Custom roleplay and scenario cards
- Large-format collaboration boards
- AR-enhanced visuals
- Full suite of polished printed collateral
All unified within a single cohesive experiential language and produced within the firm’s guidelines.
Impact
The workshop was fully attended by senior government stakeholders and received strong praise from both the consulting firm and client officials. Participant feedback highlighted the interactive design format as a key factor in making a complex, abstract concept genuinely accessible and actionable for the audience.
Following the success of the initial engagement, the client retained Integreon for further workshop design work.
“The format brought an abstract idea to life. It gave our stakeholders something they could see, touch, and engage with – and that made all the difference in the room."
Takeaway
Thoughtful experiential design turned an abstract strategic concept – the Imagination Economy – into a tangible, visual, participatory workshop that resonated with senior government stakeholders and resulted in continued work.
Learn more about how we help bring concepts to life with experience design.
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