Webinar: Monday, March 16, 12:00pm ET
Integreon is partnering with the Financial Communications Society (FCS) to present a free webinar focused on one of the toughest questions facing financial marketers today: how to clearly prove marketing’s impact when margins are under pressure and every dollar counts.
In today’s world of tighter budgets, careful spending, and uneven demand, marketing leaders are being asked to show sharper alignment to revenue and measurable business results. What’s truly driving growth? Where should investment be protected or reallocated? How do you demonstrate contribution when conditions keep shifting?
This discussion will bring together senior leaders in the financial industry who are navigating these realities firsthand. They’ll share practical insight on refining performance metrics, focusing resources where they matter most, and evolving operating models to do more with less.
The Panel:
- Peter Amadeo, SVP, Head of Partnerships Production, Citi
- Amanda Curran, SVP/MD, Head of Strategic Delivery and Marketing Operations, AllianceBernstein
- Andrew Lewkowicz, SVP, Strategy & Business Development, Integreon
We’ll Explore:
- What “marketing ROI” really means when growth is unpredictable and buying cycles are extended
- Which performance indicators resonate most with executive leadership during budget constraints
- How to prioritize initiatives when capacity is limited
- Ways to increase impact through smarter workflows, automation, and strategic external support
Join us for a practical, forward-looking conversation on quantifying results, sharpening focus, and positioning marketing as a driver of sustained business value.
Proving Marketing Value in a Margin-Squeezed World
Date: March 16, 2026
Time: 12:00 PM EST
Location: Zoom
Cost: Free
