WASHINGTON, DC – Integreon, a leader in alternative legal and business services for law firms, corporations and professional services firms recently announced the appointment of Julie Barhoff as the global head of marketing reporting to Integreon CEO, Bob Rowe.
As a member of the executive team and in her new role, Julie is responsible for the planning, development and execution of Integreon’s marketing strategy including corporate communications and field marketing programs to increase awareness and drive new sales opportunities. Julie brings over 20 years of marketing experience with the majority focused on professional services and the last twelve specifically in the legal services industry.
“As we have grown and evolved our client base and portfolio of services over the last several years, I knew this was an opportune time to bring on a seasoned marketing professional experienced in outsourcing and the legal space to help deliver our message,” said Integreon CEO, Bob Rowe. Bob went on to say, “Julie’s focus on client needs and challenges ensures that we are delivering both a relevant and highly meaningful message to the market.”
Prior to joining Integreon, Julie led marketing in North America for Novagraaf, a global intellectual property firm, and held leadership marketing positions at CPA Global including senior vice president corporate marketing and sales support. Throughout her career, Julie has successfully worked alongside and in collaboration with sales to create and execute compelling pipeline-generating marketing initiatives, as well as to develop brand building programs and highly motivated results-oriented teams.
Julie Barhoff said, “What makes Integreon and this position so compelling is the access I have to such talented and highly skilled colleagues and the quality and sophistication of our clients and the work we do on their behalf. Integreon truly has an incredible story to tell and I’m excited to tell that story.”
Julie lives in Washington, DC with her husband and son.