Market Research

Integreon’s market research services include sector and industry surveys, market data processing, and market analysis.  Our market research group provides end-to-end services for the market research industry.

Our market research team members have MBAs, post-graduate degrees in math and/or statistics and previous work experience in market research firms.

We provide:

  • Data preparation
  • Data processing
  • Survey design
  • Survey management
  • Data analysis
  • Creation of presentations
  • Scorecards and trends analysis
  • Market alerts

For high-end custom market research, we can meet the most demanding global research requirements of our investment banking, law firm and corporate clients on an enterprise basis through our offerings under Grail Research, which is owned and operated by Integreon.

top of page

Case Studies

Market Research for an Auto Parts Maker

  • Auto Parts Maker Problem:
    • Parts maker faced a major business decision but lacked resources to conduct the necessary market research
  • Integreon Solution:
    • Worked closely with the client to define market segments and information + analysis required
    • Identified target respondents for the market research
    • Wrote a customized questionnaire for each segment
    • Interviewed targets by phone, fax and e-mail
    • Collated and analyzed the research findings providing unique insights into the market
    • Prepared a detailed market report based on original research plus secondary research findings
  • Benefits:
    • A complete research solution tailor-made for client requirements
    • Timely and high-quality input for a significant business decision
    • $75k savings compared to alternative