Market Research

Integreon’s market research services include sector and industry surveys, market data processing, and market analysis.  Our market research group provides end-to-end services for the market research industry.

Our market research team members have MBAs, post-graduate degrees in math and/or statistics and previous work experience in market research firms.

We provide:

  • Data preparation
  • Data processing
  • Survey design
  • Survey management
  • Data analysis
  • Creation of presentations
  • Scorecards and trends analysis
  • Market alerts

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Case Studies

Market Research for an Auto Parts Maker

  • Auto Parts Maker Problem:
    • Parts maker faced a major business decision but lacked resources to conduct the necessary market research
  • Integreon Solution:
    • Worked closely with the client to define market segments and information + analysis required
    • Identified target respondents for the market research
    • Wrote a customized questionnaire for each segment
    • Interviewed targets by phone, fax and e-mail
    • Collated and analyzed the research findings providing unique insights into the market
    • Prepared a detailed market report based on original research plus secondary research findings
  • Benefits:
    • A complete research solution tailor-made for client requirements
    • Timely and high-quality input for a significant business decision
    • $75k savings compared to alternative
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