Law firm marketing departments need detailed research to support pitches. Lawyers want to know more about client companies and industries. Supplying this business research strains both marketing and library resources. Outsourcing business research to Integreon solves these problems by providing around the clock coverage and lowering costs.
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Lawyers and marketers alike must understand the industry and company of prospective clients. |
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Strategic planning, competitive intelligence and client teams all require business information. |
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A new generation of Intranets makes finding information easy, which drives even more demand. |
Yet librarians and marketing professionals seldom have time to meet these demands. Plus, they must focus on higher value tasks such as billable legal research and planning marketing campaigns. Adding staff is not a great solution. First, staff is expensive. Second, finding and supervising the right talent is hard. And third, demand for research is variable; meeting the peak requires chronic over-staffing.
Outsourcing research to Integreon solves the problem. We have experienced teams of legal and business researchers both onshore and off. They have access to the same online business information as your own staff. Beyond saving up to 50%, you can gain these additional benefits:
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The time zone advantage of offshore locations means fast turnaround, typically the same day or by the next business morning. |
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Our researchers are highly skilled. Integreon MBAs do work that Wall Street analysts once did. This level of talent is typically higher than what law firms can hire. |
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Integreon can also package research in highly professional presentation graphics at modest additional cost. |
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BUSINESS RESEARCH FOR A GLOBAL LAW FIRM
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LAW FIRM PROBLEM: |
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New Chief Marketing Officer |
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More pitches and competitive analysis increase demand for industry and company research |
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Lawyers want more client info in new SharePoint portal |
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Marketing already costs 2% of gross |
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Library busy doing legal work |
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INTEGREON SOLUTION: |
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Several FTE business researchers plus additional hours on-demand in Mumbai |
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Marketing department researchers re-directed to relationship enhancing work |
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Library offloads work to Mumbai, focuses on billable legal work |
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ShareDocs workflow makes submitting and tracking research requests easy
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BENEFITS: |
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Save $175k per year |
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Marketing effectiveness improved with re-deployed staff |
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Portal populated with valuable client news |
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Library provides better service |
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