We monitor the changing needs and dynamics of business and consumer travelers. Our extensive experience enables us to develop proprietary approaches that support a range of business, governmental and tourism organization needs.
Grail Research supports a wide range of travel and tourism clients, including government departments, trade organizations, hospitality providers, consulting firms, corporations, investment advisors and airlines, with studies such as:
Grail Research has developed unique frameworks for understanding the travel and tourism landscape and meeting the needs of our clients. Some examples include:
Our approach to Tourism Competitiveness provides end-to-end solutions, starting from current situation analysis and continuing all the way to developing a tourism strategy and roadmap.
Grail Research has a proprietary Marketing / Route-to-Market Strategy Framework that helps our clients develop the most effective growth and promotional strategies in each of their visitor markets.
Our robust advertising research methodology, the AD Power framework, supports clients during advertising testing, from exploring the concept to measuring the success of advertisements once launched in the market.
Our assessment of alternate tourism opportunities, such as Business, Eco, Rural and Adventure tourism, provides insights about how existing tourism infrastructures can be utilized more efficiently.
Grail Research has helped national, corporate and NGO clients resolve more than 80 high-value travel and tourism challenges across the globe. Examples of our experience include:
We have completed more than 80 travel and tourism projects, for a diverse set of clients, in countries around the world.
When a client wanted to understand why consumers perceived that a tourist destination offered less “value for the money” than its competitors, Grail Research conducted an exhaustive study that included benchmarking, causal analysis and social media scans.
When a leading cardiac device manufacturer wanted to enter a new geographic market, Grail evaluated their options across multiple countries and helped client executives develop several scenarios into an effective board pitch.
When our retainer client, a consumer goods company, wanted to understand the ecommerce market for their products, Grail Research provided comprehensive secondary research on sales channels, regulations, key players and marketing strategies.
When a financial services client needed to understand the non-qualified deferred compensation (NQDC) plans market, Grail Research delivered a complete analysis, with decision processes, pricing and coverage gaps.
When a technology firm wanted to evaluate the market for a new integration server product, we provided a full report on current and future growth trends for this space, as well as consumer buying behavior.
The 2017 Consumer Electronics Show (CES) showcased the latest cutting edge gadgetry, living up to its reputation as the go-to show for technology innovation and advancement. Celebrating its 50th anniversary, over 175,000 industry professionals descended on Las Vegas to participate in more than 3,800 exhibits. Grail Research was in attendance for three days, providing us an opportunity to observe firsthand the latest trends in consumer goods innovation. This year's Fieldnotes highlight shifting industry trends as product ecosystems continue to become more connected and companies leverage artificial intelligence to stay competitive and capture market share.
Indian tourists are on the move – spending $16 billion on international travel in 2015, and averaging $4,500 on long-haul trips. India is now among the fastest growing outbound travel markets, ranked among the top-25 countries on international tourism expenditures, expected to climb to the top five by 2025. In the below infographic, Grail Research shows a more detailed profile of the Indian traveler and the opportunities this markets offers. An overview of what France has done to attract Indian tourists is also included.
The 2016 Yale Customer Insights Conference brought leaders from business and the academia together to discuss the shifting frontiers of marketing strategy, consumer choice and product innovation. Grail Research spent two days at the Yale School of Management in New Haven to hear academicians introduce cutting-edge research and leading practitioners share ongoing challenges and opportunities.
The 2016 Consumer Electronics Show (CES) continued to build on its reputation as one of the most-covered global tech events. Grail Research was on site for three days navigating the venues spread across the convention center and Las Vegas strip where 170,000 industry professionals descended on the city. Our latest Fieldnotes reports on some of the products and brands that caught our eye, in addition to the broader themes we’ve seen emerging in recent years.
Digitization has expanded its reach across every level and segment of the healthcare ecosystem touching all phases of human development. More specifically, the parenting market has seen a proliferation of apps, technology products, and wearable devices, driven by changes like increasing cost of child care and education and consumer technology innovations. In this report, Grail Research analyzes the profound digitization process and the technology changes that the mother and child care ecosystems are undergoing, the key players driving growth and the new opportunities these two segments offer to sector participants.
Integreon CEO Bob Gogel delivered the Keynote Address at the 5th Annual CYAMLAN Economic Summit on 12 November 2015 in Shanghai, China. Complimentary copy of the presentation available here.