Integreon

Grail Research

TRAVEL & TOURISM

We monitor the changing needs and dynamics of business and consumer travelers. Our extensive experience enables us to develop proprietary approaches that support a range of business, governmental and tourism organization needs.

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Grail Research supports a wide range of travel and tourism clients, including government departments, trade organizations, hospitality providers, consulting firms, corporations, investment advisors and airlines, with studies such as:

  • Market and segment overview
  • Brand assessment / BrandMonitor
  • Route-to-market studies
  • Market sizing
  • Value chain analysis
  • Customer segmentation studies
  • Benchmarking
  • Competitive analysis

Solutions

Grail Research has developed unique frameworks for understanding the travel and tourism landscape and meeting the needs of our clients. Some examples include:

TOURISM COMPETITIVENESS APPROACH

Our approach to Tourism Competitiveness provides end-to-end solutions, starting from current situation analysis and continuing all the way to developing a tourism strategy and roadmap.

ROUTE TO MARKET STRATEGY FRAMEWORK

Grail Research has a proprietary Marketing / Route-to-Market Strategy Framework that helps our clients develop the most effective growth and promotional strategies in each of their visitor markets.

AD POWER

Our robust advertising research methodology, the AD Power framework, supports clients during advertising testing, from exploring the concept to measuring the success of advertisements once launched in the market.

TOURISM OPPORTUNITY ASSESSMENT

Our assessment of alternate tourism opportunities, such as Business, Eco, Rural and Adventure tourism, provides insights about how existing tourism infrastructures can be utilized more efficiently.

Experience

Grail Research has helped national, corporate and NGO clients resolve more than 80 high-value travel and tourism challenges across the globe. Examples of our experience include:

MAP OF TRAVEL & TOURISM COVERAGE

We have completed more than 80 travel and tourism projects, for a diverse set of clients, in countries around the world.

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