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Grail Research

Technology, media & telecoms

In industries where speed and disruption are the driving forces, it's critical for organizations to keep a close eye on consumers, markets and the competition. Grail Research provides technology, media and telecom providers with fresh, cost-effective primary data that is customized to your requirements and proprietary to your company.

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Our specialized technology, media and telecom (TMT) team understands how new technologies and trends influence the usage and uptake of products and services across the globe. We know that understanding the interplay between these three sectors is crucial to predicting how their markets will evolve and how companies will grow.

As a next-generation research firm, with a global presence, extensive language skills and detailed social media monitoring capabilities, Grail Research moves at the rapid pace of today’s business environment to help our clients make informed decisions that keep them ahead of the competition.

Solutions

Grail Research helps clients get the information they need to determine the best paths for growth and choose between them. A few examples include:

TECH SCAN

Grail Research has extensive experience providing quick, detailed assessments of existing technologies to aid the decision-making process, making it easy for your team to choose the option that best fits your requirements.

ASSESSMENT OF MARKET POTENTIAL (AMP)

Our AMP framework helps identify and analyze target growth markets – new products, customer segments or geographies – for their potential and market entry considerations.

COMPETITIVE MONITORING

Our structured approach to competitive monitoring ensures you have the insights to make timely, informed decisions. More than “data aggregation”, our service also highlights challenges and changes that matter to your organization, casts a wide net over data sources and incorporates multiple data gathering approaches to support your specific needs.

CUSTOMER SEGMENTATION

We mix rigorous, scientific data analysis with thoughtful business sense and key hypotheses to parse your customer base into meaningful, targetable segments by their behaviors.

RESEARCH EXPERIENCE

MAP OF TMT COVERAGE

We have completed more than 320 TMT projects for a diverse set of clients in countries around the world.

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