Integreon

Grail Research

Life sciences

Life sciences companies face unique challenges, including demanding customers, long product development cycles, competitive market dynamics and complex regulatory environments. Grail Research helps you gather, analyze and package the data you need to make informed business decisions.

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Our life sciences team has on-staff functional experts and access to an extensive panel of subject-matter experts that include biotechnologists, medical doctors, engineers and MBAs. We also feature primary research experts and more than 40 partners in 30 countries. We are a global team, offering multilingual capabilities for primary and secondary research that are aligned to your key challenges:

  • Optimizing initial and on-going product launch strategies
  • Identifying and evaluating business development opportunities
  • Ensuring that clinical, regulatory and commercial strategies remain well-positioned

Our flexible approach and expert Associates have made Grail Research the research firm of choice for some of the world’s largest and smallest life sciences organizations.

Solutions

PATIENT/PHYSICIAN SEGMENTATION

We mix rigorous, scientific data analysis with thoughtful business sense and key hypotheses to parse your customer base into meaningful, targetable segments by their behaviors.

TREATMENT PROCESS

We understand customer behavior at each stage of the treatment process, and identify the trigger and leakage points for your brand .We turn this data into insights that drive marketing, positioning and sales strategy.

TECH SCAN

Grail Research has extensive experience providing quick, detailed assessments of existing technologies to aid the decision-making process, making it easy for your team to choose the option that best fits your requirements.

ASSESSMENT OF MARKET POTENTIAL (AMP)

Our AMP framework helps identify and analyze target growth markets – new products, customer segments or geographies – for their potential and market entry considerations.

RESEARCH EXPERIENCE

Our broad spectrum of research experience in Life Sciences includes:

MAP OF LIFE SCIENCES COVERAGE

We have completed more than 360 life sciences projects for a wide range of clients around the world.

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