Grail Research

Grail research


When business challenges are complex and the stakes high, we have the knowledge, experience and flexibility to help you find the answers you need. Our worldwide reach and local resources offer a global perspective in a changing world. Click on the play button to see how we can help you.


In a universe of sound-alike options, Grail Research uniquely combines a strategy consulting heritage, analytical horsepower and global reach to meet your specific business challenges. Our consulting heritage means we know how to listen and how to find the information you need to focus on your future.

Industries we support

Our specialized teams focus on Life Sciences, Consumer Products, Travel & Tourism and Technology-Media-Telecom (TMT), though our approach can be applied to a variety of industries.

Life sciences

Consumer products & services

Travel & tourism

Technology, media & telecoms

Techniques we use

Because tools and sources undergo constant change, we don’t rely on one set of tools for strategic and market research. We continually evaluate the options we offer our clients to ensure we offer the best combination of techniques for the job.

Primary Research

We deliver deep consumer insights from thousands of projects in primary research, specifically related to consumers, brand, advertising, and marketing mix, using the following techniques:

  • Online, mobile and face-to-face surveys
  • Telephone and face-to-face interviews
  • Web Diaries
  • Focus groups

Secondary Research

We distill large volumes of disparate, publicly available materials and client reports to generate new, relevant insights specific to your challenges. Our sources include:

  • Mainstream databases and resources
  • Subscription databases
  • Regional resources
  • Industry-specific resources


We review large internal and publicly available datasets, using our experience and perspective to help clients make business sense out of the numbers through:

  • Predictive modeling
  • Scenario modeling
  • Segmentation
  • Cost / efficiency analysis

Social Media Analytics

We analyze the feedback and comments consumers leave on popular social networks, short-term and long-term, to enable our clients to track:

  • Brand perception
  • Sentiment analysis on a topic or trend
  • Product reviews
  • Feedback at a specific time as well as over time

Latest Insights

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"I had an outstanding experience with Grail Research."

Asheesh Advani, USA President and CEO, Virgin Money

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