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Grail Research

CONSUMER PRODUCTS & SERVICES

Consumer products and services companies face a relentless challenge to continue growing their businesses and their brands. Today’s fast-paced, global environment offers a broader range of growth options than ever before, but also places increased pressure on an organization’s ability to evaluate, prioritize and capitalize on opportunities.

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Our consumer products and services teams leverage our experience across brands and industries around the world to help our clients understand changes in consumer behavior.

Grail Research delivers deep consumer insights drawn from more than 150 primary and secondary research projects specifically related to consumers, brands, advertising, and marketing around the world. As markets change, our approach changes with them to ensure we offer the most up-to-date approach to gathering and interpreting data.

Through this, we help clients gain clarity on what is happening with their brands, their customers and their markets.

Solutions

Grail Research helps you answer the tough questions about consumer products and services, such as:

BRAND STRATEGIES

We help you understand how your brand is positioned. Through our experience on these and many on the projects, we can help you be sure your marketing mix strategies align with your brand image.

CONSUMER INSIGHTS

Grail Research has the experience to crafts studies that help you identify the purchase drivers and behaviors of your consumers. We can also help you determine how your customer profiles differ globally.

NEW PRODUCTS AND MARKETS

We design research plans to help clients determine how their new campaigns and products are being received, as well as what they need to know before entering a market or considering an acquisition.

Experience

MAP OF CONSUMER PRODUCTS COVERAGE

We have completed more than 150 consumer products and services projects, for a wide range of clients, across the globe.

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