Integreon

Grail Research

Challenge:

"I HAVE THE DATA, BUT DON’T HAVE TIME TO APPLY IT TO MY BUSINESS"

We help our clients incorporate analytics into their broader tactical and strategic challenges across a range of business needs.

OVERVIEW

Whether you have "big data", "small data" or something in between, we have the tools to help you interpret it, understand the context in which it was collected and use it to drive decision making. Grail Research draws on experience gained from thousands of primary and secondary research projects to help you generate new insights relevant to your unique challenges.

SOLUTIONS

Grail Research can bring a range of solutions to your analytics needs, such as:

CUSTOMER SEGMENTATION

We mix rigorous, scientific data analysis with thoughtful business sense and key hypotheses to parse your customer base into meaningful, targetable segments by their behaviors.

MODELING & SCENARIO PLANNING

We help clients build modeling tools using published data, internal data and thoughtfully generated proxies or assumptions. We work with your teams to understand the choices they face and create appropriate scenario models to support war games, strategic planning and general decision making.

INVOICE & SPEND ANALYTICS

We analyze spend across a number of different corporate categories. We take electronic and paper-based invoice data, work with you to create an appropriate spend codification, and analyze the data for one-time or ongoing deviations.

Latest Insights

See all