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Grail Research

Challenge:

"I NEED TO BETTER UNDERSTAND THIS MARKET AND MY COMPETITORS"

We hone in on the most important data to improve your strategic and tactical planning. Whether you need a single answer or the ongoing monitoring of markets and competitors, our persistent focus offers a crucial edge.

OVERVIEW

Whether you are making rapid adjustments in the face of a changing marketplace or considering strategic decisions for your company or product line, Grail Research has the tools and the experience to help you understand the market.

We capture data that is internal and external to your organization to formulate insightful perspectives on pressing questions. With solutions that include competitive monitoring, assessments of market potential, business reports and technology scans, Grail Research is ready to help answer your one-time and ongoing challenges.

SOLUTIONS

We help your organization dig deeper into competitive and market challenges through:

COMPETITIVE MONITORING

Our structured approach to competitive monitoring ensures you have the insights to make timely, informed decisions. Our service also highlights challenges and changes that matter to your organization, casts a wide net over data sources and incorporates multiple data gathering approaches.

ASSESSMENT OF MARKET POTENTIAL

Our AMP framework quickly provides an overview of a market, including products, customer segments, competitors, channels, regulatory issues, etc. Our in-depth analysis will help you quickly prioritize the elements that have the greatest impact on your business.

BUSINESS REPORTS SERVICES

Marketing, sales, competitive intelligence and client-facing teams all need to be up-to-date on the latest trends and business developments. Our structured, customizable reports, produced on-demand, make it easy to keep everyone current.

TECH SCAN

Our extensive experience providing quick, detailed assessments of existing technologies aids your decision-making process. By quickly gathering detailed insights into a wide range of available technologies, we help your team choose the options that best fit your requirements.

CHALLENGES ADDRESSED

Grail Research helps you address one-time and ongoing challenges across a wide range of business-to-business and business-to-consumer markets. Challenges we have answered for our clients include:

One-Time Overviews

  • What non-traditional competitive threats should I be aware of?
  • Am I defining our market too narrowly?
  • A competitor has entered a new geography. What can I expect next?

Ongoing Tracking

  • What do people say about my brand on social media?
  • What companies/ technologies are emerging in my space?
  • How can I track a competitor’s product launch and the market’s reactions?

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