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Grail Research

Challenge:

"I HAVE MANY OPTIONS FOR GROWTH, WHICH SHOULD I CHOOSE?"

We help clients use their current data and market information to optimize operations, make strategic decisions and boost growth.

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OVERVIEW

Our clients are continuously looking for ways to grow, whether by entering new geographies, pursuing an adjacent customer set, deepening customer relationships, moving up / down the value chain, acquisitions or other potential levers. Grail Research helps clients evaluate multiple strategies to select the right one.

SOLUTIONS

Grail Research helps clients get the information they need to determine the best paths for growth and choose between them. A few examples include:

CUSTOMER SEGMENTATION

We mix rigorous, scientific data analysis with thoughtful business sense and key hypotheses to parse your customer base into meaningful, targetable segments by their behaviors.

PURCHASE PROCESS

We help clients understand customer behavior at each stage of the purchase process, and identify your brand’s trigger and leakage points. Using qualitative, quantitative and analytic techniques, we turn this data into insights that drive marketing, positioning, sales strategy and more.

ASSESSMENT OF MARKET POTENTIAL (AMP)

Our AMP framework helps identify and analyze target growth markets – new products, customer segments or geographies – for their potential and market entry considerations.

TECH SCAN

Grail Research has extensive experience providing quick, detailed assessments of existing technologies to aid the decision-making process, making it easy for your team to choose the option that best fits your requirements.

SAMPLE CHALLENGES

The challenges we’ve helped clients overcome include:

Sample Client Challenges

  • How would moving upstream in my value chain impact my margins and customer relationships?
  • I’ve narrowed to a geography, now what is the range of suitable acquisition targets?
  • What other products and services do my customers associate with my core offerings? Are my competitors offering them?

Sample Grail Research Approaches

  • Secondary research on public sources to quantify high-end alcoholic beverage consumption in India.
  • Market sizing, competitive overview and industry trends analysis of an e-commerce service to determine future growth strategy.
  • In-depth interviews with genetic counselors regarding genetic testing products

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