Integreon

Grail Research

Challenge:

"I NEED TO BETTER UNDERSTAND MY CUSTOMERS AND POTENTIAL CUSTOMERS"

The way customers evaluate, select and utilize products and services is changing and becoming more complex, at an ever increasing pace. Old models no longer apply, making the quest to understand your customer base more vital than ever.

OVERVIEW

We have experience helping clients understand their B2B and B2C customers across a wide range of industries and challenges. We deliver deep insights drawn from thousands of primary and secondary research projects specifically related to customers, brands, advertising and marketing.

Because the resources and tools we use undergo constant change, we continually evaluate them to ensure we offer the best combination of techniques for the job. Above all, we know how to listen – to you and your customers – and how to find the information you need to focus on your future.

SOLUTIONS

Grail Research offers a range of solutions across both the consumer and business customer spaces, aiding your understanding customer behavior, segmentation, market sizing and trends. These include:

CUSTOMER SEGMENTATION

We mix rigorous, scientific data analysis with thoughtful business sense and key hypotheses to parse your customer base into meaningful, targetable segments by their behaviors.

BRAND TRACKING

We use a customizable rapid brand assessment tool to understand customer perceptions, preferences and purchases. Our tool provides a detailed diagnostic of a brand’s health based on a proven framework.

PURCHASE PROCESS

We understand customer behavior at each stage of the purchase process, and identify the trigger and leakage points for your brand. We turn this data into insights that drive marketing, positioning and sales strategy.

SOCIAL MEDIA SCAN

Our active online listening services help clients make sense of the chatter online and learn what customers are not divulging via traditional techniques, such as focus groups, interviews, surveys.

Applying these solutions in insightful ways helps us solve complex business-to-business and business-to-consumer challenges, such as:

SAMPLE CONSUMER MARKET CHALLENGES:

  • How large is this market and which segments offer the greatest opportunity for my products?
  • How are consumers reacting to a new trend or competitor in the market?
  • How do consumers feel about my brand relative to the competition? Do they have the perception I want them to have?

SAMPLE SOLUTIONS:

  • Face-to-face interviews with tourists across 15 countries.
  • Web diaries with married couples making investment decisions.
  • Social media scan of brand and perception associations with a life sciences company across Europe and the US.

SAMPLE BUSINESS CUSTOMER CHALLENGES:

  • What decision making processes are my customers really using and who are the actual decision makers?
  • What are my competitors doing differently with my customers in order to be successful?
  • Which features and services will move the needle and with which customers?

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