We overcome the challenges of conducting research in emerging markets to deliver the data and the clarity required to make informed decisions.
Understanding the dynamics of emerging markets requires navigating cultural nuances,
limited sources of information, unreliable data, diverse languages and other factors.
We have completed hundreds of projects in the world’s emerging markets and are ready to handle yours.
Grail Research understands that companies entering emerging markets face myriad challenges: outdated information, low data availability, unreliable data, a lack of expert opinions, low internet penetration and cultural differences.
Grail Research helps you overcome these challenges with advantages that include:
A standing shared or dedicated team allows us to deliver answers as soon as we have clarified the scope of the request.
Exhaustive secondary scan and primary research; stringent quality control measures in place to ensure high quality data, based on experience.
Our research teams help clients identify market potential, customer segments and product offerings.
We have extensive experience supporting businesses across a range of verticals.
Broad panel of subject and industry experts – through trusted partners and our own networks.
Experience supporting local businesses. Our Noida, Beijing and Johannesburg delivery centers put us in the middle of emerging markets.
Through these, we offer actionable insights, customized information, on-the-ground research, multi-geography /multi-lingual research and opinions based on real-time experience.
Grail Research helps clients meet challenges across a wide variety of industries and regions, including emerging markets across the globe.
Click to see more detail on our experience in:
Through our office in Johannesburg, South Africa, we have executed more than 150 projects covering various African nations and markets. Our on-the-ground presence and local contacts help us to acquire real insights about the dynamics of changing markets.
Grail Research has completed more than 250 projects in the Middle East, across a range of countries and industries, giving us a unique understanding of local markets and consumers in the region.
Recognizing the importance of the Asian market on the global landscape, we opened our Beijing office in 2007. Since then, we’ve executed more than 350 projects in the Asia Pacific region, across a number of industries.
Latin America continues to be an area of focus for many of our clients. Our network of contacts and the experience of conducting more than 100 projects helps us overcome nuances in language and culture, as well as the difficulty of accessing data.
When a client wanted to understand why consumers perceived that a tourist destination offered less “value for the money” than its competitors, Grail Research conducted an exhaustive study that included benchmarking, causal analysis and social media scans.
When a leading cardiac device manufacturer wanted to enter a new geographic market, Grail evaluated their options across multiple countries and helped client executives develop several scenarios into an effective board pitch.
When our retainer client, a consumer goods company, wanted to understand the ecommerce market for their products, Grail Research provided comprehensive secondary research on sales channels, regulations, key players and marketing strategies.
When a financial services client needed to understand the non-qualified deferred compensation (NQDC) plans market, Grail Research delivered a complete analysis, with decision processes, pricing and coverage gaps.
When a technology firm wanted to evaluate the market for a new integration server product, we provided a full report on current and future growth trends for this space, as well as consumer buying behavior.
The 2017 Consumer Electronics Show (CES) showcased the latest cutting edge gadgetry, living up to its reputation as the go-to show for technology innovation and advancement. Celebrating its 50th anniversary, over 175,000 industry professionals descended on Las Vegas to participate in more than 3,800 exhibits. Grail Research was in attendance for three days, providing us an opportunity to observe firsthand the latest trends in consumer goods innovation. This year's Fieldnotes highlight shifting industry trends as product ecosystems continue to become more connected and companies leverage artificial intelligence to stay competitive and capture market share.
Indian tourists are on the move – spending $16 billion on international travel in 2015, and averaging $4,500 on long-haul trips. India is now among the fastest growing outbound travel markets, ranked among the top-25 countries on international tourism expenditures, expected to climb to the top five by 2025. In the below infographic, Grail Research shows a more detailed profile of the Indian traveler and the opportunities this markets offers. An overview of what France has done to attract Indian tourists is also included.
The 2016 Yale Customer Insights Conference brought leaders from business and the academia together to discuss the shifting frontiers of marketing strategy, consumer choice and product innovation. Grail Research spent two days at the Yale School of Management in New Haven to hear academicians introduce cutting-edge research and leading practitioners share ongoing challenges and opportunities.
The 2016 Consumer Electronics Show (CES) continued to build on its reputation as one of the most-covered global tech events. Grail Research was on site for three days navigating the venues spread across the convention center and Las Vegas strip where 170,000 industry professionals descended on the city. Our latest Fieldnotes reports on some of the products and brands that caught our eye, in addition to the broader themes we’ve seen emerging in recent years.
Digitization has expanded its reach across every level and segment of the healthcare ecosystem touching all phases of human development. More specifically, the parenting market has seen a proliferation of apps, technology products, and wearable devices, driven by changes like increasing cost of child care and education and consumer technology innovations. In this report, Grail Research analyzes the profound digitization process and the technology changes that the mother and child care ecosystems are undergoing, the key players driving growth and the new opportunities these two segments offer to sector participants.
Integreon CEO Bob Gogel delivered the Keynote Address at the 5th Annual CYAMLAN Economic Summit on 12 November 2015 in Shanghai, China. Complimentary copy of the presentation available here.