Integreon

Grail Research

Assessment of the NQDC Market

Overview

When a financial services client needed to understand the non-qualified deferred compensation (NQDC) plans market, Grail Research delivered a complete analysis, with decision processes, pricing and coverage gaps.

Challenge

Provide a leading multinational financial services corporation with an in-depth understanding of the non-qualified deferred compensation (NQDC) plans market, including assessments of competitors’ selling models, gap-analyses, and key decision-making factors.

Solution

Grail Research studied the competitive landscape to identify sponsors’ decision-making processes, rank the selection criteria used by sponsors and consultants, and analyze the industry’s pricing structure. We also ran a comparative analysis of the service models adopted by key players to identify gaps in their current offerings.