Integreon

Grail Research

Product study for FMCG company on a retainer basis

Overview

When our retainer client, a consumer goods company, wanted to understand the ecommerce market for their products, Grail Research provided comprehensive secondary research on sales channels, regulations, key players and marketing strategies.

Challenge

A major fast‐moving consumer goods (FMCG) company wanted to understand the e‐commerce environment for it’s key product across its target markets. It engaged Grail Research to help understand the regulatory framework for online sales of the product, identify primary sales channels and key players, understand online purchase processes and constraints, and analyze competitor’s strategies for customer engagement and brand promotion.

Solution

Over three weeks, Grail Research conducted comprehensive secondary research on the ecommerce market for the product to address the client’s questions.