Integreon

Grail Research

Assessment of Market Potential- Latin America Growth Strategy For Cardiac Device Manufacturer

Overview

When a leading cardiac device manufacturer wanted to enter a new geographic market, Grail evaluated their options across multiple countries and helped client executives develop several scenarios into an effective board pitch.

Challenge

Help a leading cardiac device manufacturer to expand its market presence in Latin America.

Solution

Grail supported the client by researching market data, including market size, segmentation, growth, customer preference, competitive landscape and regulatory / business environment, to identify the countries with the highest potential. We then worked closely with the client to develop go-to-market strategies for each of the target markets, including – Brazil, Mexico and Colombia.