To understand what led an emerging tourist destination to have a lower value-for-the-money perception compared to several competing destinations in the client’s core and investment target markets.
The project was divided in four exclusive and exhaustive modules:
i) Benchmarked ease of travel across competing destinations;
ii) Benchmarked affordability across competing destinations;
iii) Causal analysis to identify the factors that drive value for money perceptions for tourist destinations;
iv) Exhaustive social media scan to understand other factors that travelers associate with value-for-money destinations.